Firefly Scotland has been awarded a brief by Origo, the standards and services body for eCommerce in the UK financial services industry, to support the September launch of a ground breaking online business planning tool for financial advisers.

The new service is being brought to market under Origo’s Adviserwise brand involving 36 of the leading product and services providers in the UK. Firefly is tasked with running a blended offline and online PR campaign to drive awareness of the service across the industry and further educate target audiences about the benefits of using eServices to increase efficiencies and reduce business processing costs.

Justine McCoy, eServices Adoption and Marketing Manager for Origo, said: “As Origo’s long standing PR partner, I am delighted to bring Firefly on board to help us with this exciting launch. They understand our business, know our target media and have always provided a very professional service. As part of the campaign Firefly will be helping us establish a greater digital presence for Origo with a new blog as well as maximising our social media platforms and I’m looking forward to seeing the results.”