If you spotted the blog post from Firefly’s Phil Szomszor earlier this week, you’ll know that – in our opinion – LinkedIn is ‘the special one’ when it comes to B2B marketing.

Why? Well, there are a number of reasons – but, ultimately, the network has evolved into a publishing platform, providing users (13 million in the UK alone) with a targeted and personal communications channel to reach decision makers.

With this in mind, on Tuesday morning we hosted an event all about LinkedIn – specifically looking at how marketers can mobilise the rest of the workforce to use the platform effectively.

We were joined by Henry Clifford-Jones, Director of LinkedIn’s Marketing Solutions Business in Europe, and Tamara Korcak-Novicka, Online & Social Media Manager at Telefónica.

The event sold out, so for those who were unable to join us (and even those who were, but fancy refreshing their memory!), here is a brief summary, along with the speakers’ slides…

The event opened with Phil, our Head of Business and Digital, offering his perspective from a PR standpoint on the use of LinkedIn. He also shared the surprising results of the audience research we conducted prior to the event: we surveyed the customer base of four of Firefly’s B2B clients, and found that just 5% of these customers were on Twitter, while a whopping 92% were on LinkedIn!

Phil’s slides are available here:

And while it’s important for companies to have a profile page, individual employees are very much ‘the face of the brand’ on LinkedIn; the average member is twelve times more likely to see top tech brands though an employee’s profile page than on their company page.

Our head of business and digital, Phil Szomszor, will be taking part in a CorpComms panel debate entitled “Coping With Social Media Crises” this Thursday morning, which is run in association Precise.

It is part of a series of Precise Exchange breakfast events and will focus on advice for comms professionals on the right tools and approach for dealing with online communications difficulties.

Phil will be on the panel alongside Mark Flanagan (Portland Communications), Nicola Green (Telefonica) and Richard Stokoe (London Fire Brigade). If you would like to attend this event, please contact emma.trim@precise.co.uk. If you can’t make the event, then you can still follow the action on Twitter by following CorpComms and Precise.