Claire Walker talks to former Firefly and current director of communications at Absolute Radio, Cat Macdonald.

Cat looks back at her time spent creating physical coverage books and using a ruler to measure the size of newspaper coverage when she first started in the industry. She explains how social media, as we know it today, will change rapidly over the coming years and why it will be a big challenge for the PR industry to keep up.


Is it time to shape your reputation?

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