Are you using LinkedIn posts to amplify all your PR content? If not, this will change your mind.

Our client Cornerstone OnDemand is in the business of talent management and when Accenture made the decision to move away from annual job appraisals, Cornerstone had a lot to say.

We supported Cornerstone in pitching these views to the media, but it was on LinkedIn where we got the most traction.  We rinse every ounce of value out of content so once any content is pitched to the media, we advocate turning it into social content (blogs, LinkedIn posts, tweets) which can come from the company’s feeds, and directly from the executives.

LinkedIn is a very powerful network for professionals with over 380 million users worldwide. LinkedIn’s publishing platform allows members to post about their expertise and views to further establish their online professional identity.

Our client, Geoffroy De Lestrange, is already a great LinkedIn user and his views on ditching yearly appraisals caught the attention of thousands of LinkedIn users – 7,306, to be exact. He received over 600 likes and 93 comments (the average user usually gets a few hundred views and a handful of likes and comments).

Tom Kirby, Northern Europe Field Marketing Manager, Cornerstone OnDemand

Today we can announce that global talent management software provider Cornerstone OnDemand has appointed Firefly to handle public relations and digital communications in the UK, and support with pan-european agency co-ordination.

Following a competitive pitch process our brief is to increase brand awareness and support the lead-generation process, with a blend of media relations, stakeholder engagement and digital content creation.

We will also be in charge of driving collaboration within the network of agencies in key European markets including Germany, France, Spain, the Nordics and Benelux. We will also support Cornerstone’s Convergence event, attended by over a thousand HR and talent management professionals, to be held this October in London.

Our team will report directly to Tom Kirby, Northern Europe Field Marketing Manager.

“Firefly stood out to us, demonstrating creativity and enthusiasm, and a strong understanding of our business goals,” said Tom Kirby. “The talent management software sector is growing, yet remains highly competitive amongst a few key players. We’re passionate about really making Cornerstone OnDemand stand out from the crowd and feel that Firefly is the right PR agency to help us do just that.”

It goes without saying that we say that we’re very pleased to be selected by Cornerstone to handle their PR brief, particularly against such stiff competition. It’s a great success story and the world of work has fundamentally changed, providing opportunities for firms like Cornerstone to make recruiting, training and managing people more effective. With such a broad mandate to comment on issues and get people talking about talent, it’s a fantastic opportunity.