Firefly London and Firefly Paris have been selected to boost awareness of, a one-stop-shop for computer memory upgrades.

Crucial is a leading manufacturer of RAM and SSD solutions for desktop and notebook computers. Firefly already serves as the lead European PR agency to Crucial’s sister brand, Lexar, and will use its expertise in consumer/consumer tech media to make new inroads for

The project was awarded to Firefly in December 2010 to support its overall goal of increasing mainstream consumer footfall to in the UK, France and US. The Firefly London team will serve as the lead on the international PR project.

“We were impressed with the results Firefly achieved with Lexar and are excited to be working with them on,” said Sam Harmer, public relations manager for “Upgrading your computer memory is one of the best ways to boost system performance and at we make the whole process extremely easy.  There’s a wide universe of mainstream computer users out there that we want to reach with our message and Firefly is the right agency to help us do that.”

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