Firefly Communications has appointed Marco Dautel as associate director to strengthen its German agency, based in Munich.

Marco’s area of responsibility will be to enhance strategic client work and to further develop the company’s consulting and service offering, as well as the overall business in Germany. Marco brings 15 years of PR experience to the table, having worked for clients in the technology, mobile, security, consumer electronics and travel industries.

Firefly Group CEO Claire Walker says, “We have a solid client base in Germany and a great team that delivers outstanding results. With Marco onboard, we are further strengthening our proposition. The combination of his and our pan-European experience in the technology and digital services markets will help Firefly Germany grow as it continues to shape the reputations of its existing and future clients.”

Marco joins from German leisure and experience expert, Jochen Schweizer, where he led the public relations efforts of the group and its founder. Before Jochen Schweizer he led the consumer technology teams at Edelman Munich and Bite Communications Germany, where he worked for a wide range of clients such as Microsoft Xbox, HTC, HP, Norton by Symantec and Razer.

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Chinese security solutions specialist, Reolink, has chosen Firefly’s Munich office to manage its public relations activity in Germany as it increases its focus on expanding in the German market.

Reolink, headquartered in Hong Kong, manufactures reliable and high-quality security cameras for business and home users alike. The company firmly believes that safety is one of the most important topics in society and should be guaranteed for everyone. The DIY nature of its products, which include professional security cameras, ensure they are easy to operate for all sorts of users and everyone can feel safer at home and at work.

Since its founding in 2009, Reolink has been steadily working to further enhance its security camera technology. With strong experience in the security field and a solid understanding of its users’ needs, Reolink is already serving more than 2,000,000 customers in more than 200 regions and countries.

With this success already under its belt, Reolink has set its sights on showing its innovation, strength and benefits to users in the German market, and needed the support of an experienced PR agency in the region to do so. Following the pitch process, Reolink chose Firefly Communications in Munich, the German subsidiary of the London headquartered company, after feeling convinced and confident in the agency’s ability to craft and execute a tailor-made, targeted public relations plan in Germany.

Firefly Munich has been in operation since 2001 and manages a string of well-known clients, including the likes of MATESO, Corel, and Conversant.  The Reolink account will be managed day-to-day by German country manager, Henrike von Schau; account manager, Bianca Koch; and senior account executive, Judith Hente.