Firefly Scotland has been awarded a brief by Origo, the standards and services body for eCommerce in the UK financial services industry, to support the September launch of a ground breaking online business planning tool for financial advisers.
The new service is being brought to market under Origo’s Adviserwise brand involving 36 of the leading product and services providers in the UK. Firefly is tasked with running a blended offline and online PR campaign to drive awareness of the service across the industry and further educate target audiences about the benefits of using eServices to increase efficiencies and reduce business processing costs.
Justine McCoy, eServices Adoption and Marketing Manager for Origo, said: “As Origo’s long standing PR partner, I am delighted to bring Firefly on board to help us with this exciting launch. They understand our business, know our target media and have always provided a very professional service. As part of the campaign Firefly will be helping us establish a greater digital presence for Origo with a new blog as well as maximising our social media platforms and I’m looking forward to seeing the results.”
Firefly Scotland is working with the Edinburgh Solicitors’ Property Centre (ESPC), the leading name in property marketing in East Central Scotland. The brief is a PR campaign to increase awareness of the fact that solicitor estate agents are the leaders in marketing properties at the premier end of the market.
Part of Firefly’s remit is a corporate profiling campaign for the ESPC’s CEO, Malcolm Cannon, to communicate his vision and strategic plans for the firm and to position him as a leading commentator on the Scottish property scene. Already the team has secured two major business profiles including a news story in Scotland on Sunday and a feature in Business7 and they are now arranging a high profile dinner debate, hosted by the ESPC, with an invited panel of the country’s top property players, which will be covered by a leading national newspaper.
Neil Harrison, marketing manager for ESPC said: “Firefly had worked on one of our other brands and we were confident that they could support us in getting across a very specific message to support the business in East Central Scotland. They presented a number of avenues for delivering to our objective and have worked these to get our key message across.”
Firefly Scotland has secured a PR brief from Scottish telematics start-up Vtec Solutions, an award-winning UK reseller of TomTom vehicle tracking systems.
TomTom Work combines plug and play fleet management technology with smart navigation and communication tools that provide organisations with the ability to pinpoint their vehicles to as close as three feet away, while supplying real time vehicle information including maintenance, speed, location and direction. It is the fasted growing telematics product in Europe and is unique in being able to take positional data every 10 seconds.
As part of the brief Firefly will run a corporate profiling campaign across Scottish business and UK trade media, as well as to establish, monitor and manage Vtec’s digital presence on Twitter.
Paul Cochrane, director for Vtec Solutions, said: “Having had a great start since we launched the business 18 months ago we are looking forward to seeing continued growth in the year ahead. PR is an important component in further establishing our name within the market and we’re delighted to bring Firefly on board to help boost our profile across trade media and digital platforms.”
Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk