A heart-warming PR campaign for April, Heineken made 6 winners’ dreams come true after discovering that people like to discuss their dreams when they have a beer in their hands.
Encouraged to share their dreams through Skype, Instagram, or interviews at various bars worldwide, the Heineken team spoke to thousands of consumers about their personal dreams, leading to 6 individuals chosen who had dreams of either opening a beach bar, sailing around the world or becoming a rock star.
Tricked into thinking they had won the vacation of a lifetime in Thailand, the winners got a pleasant shock when one-by-one each were taken to different locations on the island and shown what they had described in their dreams.
A stage with instruments on the beach, a sailboat beached on the shore and a rundown beach bar were all left on the sand. Proving that dreams are definitely attainable, we applaud Heineken for this beautiful and uplifting PR campaign!
Firefly London has very recently been awarded the Pan-European PR briefs to promote two companies: Leaseweb and Evoswitch.
Server hosting company Leaseweb is one of the largest and fastest growing companies in its field in Europe, serving the global market. LeaseWeb handles internet traffic for clients like The Wikimedia Foundation, operators ofWikipedia, Heineken, and Hyves, the largest social media site in the Netherlands. Evoswitch is the cutting edge, next generation datacentre, based near Amsterdam that is 100% climate neutral – providing customers with advanced, state of the art, eco-friendly and secure IT housing alternatives.
Firefly’s immediate brief is to build brand awareness in the UK and manage the Netherlands execution through Dutch PR agency partner MarcommIT, before embarking on a Pan-EMEA campaign to build the brands’ profiles across Europe. Firefly’s remit covers traditional and online PR, corporate profiling, forum engagement and industry analyst relations.
Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk