We’re delighted to have been nominated for a Holmes Report’s EMEA SABRE Award, for our Give as you Live “All I Want for Christmas” Campaign.

The SABREs are often thought of as “Oscars” of the PR industry – and with these gorgeous golden trophies, you can see why:

Our Give as you Live “All I Want for Christmas” campaign, which we talked about in a blog post back in November 2011, also made the PR Moment Golden Hedgehog south shortlist ; making this our second award nomination of 2012, for this PR campaign.

We have been nominated in the EMEA SABRE’s “Web based Business” category.  In the nominations, we sit alongside web based brands Netmums and Totaljobs amongst others; and alongside PR agencies including Brands2Life and The Red Consultancy.

It’s great news for us – and the PR industry – that, in shortlisting us, the judges recognise the impact that well-executed PR and social media-led campaigns can have on hard web-based business results.

Our “All I Want for Christmas” campaign, saw Give as you Live’s shopper numbers increase by over 65% in the important build-up to Christmas.  That’s a lot more Give as you Live shoppers; all raising funds for the charity of their choice at no extra cost, and spreading the word with their friends and networks.

Utilising social media networks to spread words and raise funds, has now become an important success model for our client, Give as you Live.  The “All I Want for Christmas” campaign inspired a new campaign called Mums for Good, which Firefly worked with Give as you Live and its marketing agency, to bring to life.

This brand new, PR-led campaign aims to work with the large and influential BritMums community, to create 10,000 new shoppers for Give as you Live, all incorporating this new fundraising tool into their daily shopping habits, to reveal the hidden millions available to UK charities.

We’re excited about attending the 2012 SABRE Awards EMEA ceremony, at the end of May in Brussels – we shall report back!

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