As August draws to a close, it’s time to bid farewell to the holiday season and hope that the sun shines just a little bit longer before the winter chill sets in. September is looming, and that means it’s back to school and time to get planning for 2018. Although 2018 seems a fair way away, you do only have around 100 days left to think, research, plan, budget, negotiate and get the team revved up for a cracking start to the New Year – and you have to do all of this on top of your normal day-to-day tasks. So, it’s never too early to get your 2018 communications plan sorted.
Feeling overwhelmed? Here’s some help. I’ve put together a few starting questions to ask yourself that will help you shape up your 2018 communications plan. As you may know, Firefly likes to work in four phases: insight, planning, delivery, and evaluation. These questions address five things to consider at each phase, and their answers will give you a skeleton communications plan to build on.
Sometimes an outside perspective can go a long way into creating a fresh and effective PR plan – from insights you may not have spotted to new creative ideas. You can use these other blogs our Firefly team have previously penned for our website as more inspiration:
If after that you are still unsure, please call in the experts. We can help with planning requirements on a project basis, and there’s no obligation whatsoever to engage us for the delivery of that plan. Get in touch at firstname.lastname@example.org.
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