London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

It’s a busy week for the media, analysts, digital influencers – and the tech brands themselves – as each party looks to digest and report on breaking news, announcements, analysis and commentary.

Our client CenturyLink decided to get involved for the second year running staging an evening event, having a presence at Interop – including a hands-on developer session and keynote presentation – and holding an industry analyst event.

With a new managing director on board and top talent in the city from the company’s US HQ, it was a busy week for Firefly supporting these events and maximising the opportunity to talk to the media and amplify its marketing efforts through digital channels.

A lively panel debate on #hybridIT and the future of cloud hosted by @daveshac, here at #LDNTechWeek pic.twitter.com/uRBqbwD10z

— CenturyLink EMEA (@CenturyLinkEMEA) June 17, 2015

It’s the second year that London Technology Week has run and we can see it becoming more of a fixture still next year, as London cements its position as Europe’s ‘capital of technology’. We’ve noticed a significant uplift of PR around the fintech scene – which London is arguably a world leader – and our credentials as a city made for flourishing tech start ups.

If London Technology Week returns to be bigger and better in 2016, it will undoubtably become even more difficult for companies to be heard above the noise. However, we feel there’s an opportunity to build on the first two years and encourage more national and international media attention, which can only boost London’s reputation as a tech leader further still.