In the thirteenth interview of our #firefy25 anniversary series, Mat Sears, previously a Firefly employee – and now director of PR and corp comms at EE – is interviewed by Claire Walker, Firefly’s founder and CEO.  Mat reminisces about hours spent pulling together coverage books by hand (and then using them to wedge open doors). He reflects on the huge pressure faced by modern journalists and how he hopes there’ll once again be an opportunity for PRs and journalists to step away from their PCs and interact face-to-face.