Unicorns, next-generation CRM platforms and household names all joined the Firefly roster last quarter.
Firefly Communications Group is poised for an excellent 2019, following a series of client wins which helped increased its revenue by 18% in the last quarter of 2018. The pan-European technology PR agency, which also celebrated its 30th year in operation last year, secured significant success in 2018, helping to shape the reputations of technology firms across the world.
The London, Paris and Munich offices all secured a number of client wins last quarter with a range of technology-based companies. Following a major funding round, AI-based HR platform PathMotion appointed Firefly UK and France to help announce and raise awareness of its funding to the UK and French media. Meanwhile, Firefly Germany helped health tech company, MaxQ-AI, forge relationships with key decision makers through a paid social campaign.
Firefly UK also helped travel site unicorn, Klook, to launch in the UK, supported Hitachi Consulting with a high-street retail project, and built up UK awareness and presence for productivity CRM platform, Copper (formerly ProsperWorks).
Elsewhere, during 2018, engineering simulation business, ANSYS, and application delivery and development platform, NGINX, appointed all three of Firefly’s agencies in the UK, France and Germany to handle their communications campaigns, following competitive pitch processes for each.
Claire Walker, Group CEO at Firefly Communications Group commented, “2018 was a strong year for Firefly Communications Group, from catching our first ‘unicorn’ to ongoing work with two organisations (NGINX and ANSYS) that both collaborate with NASA. It is clear evidence that the market has a growing appetite for smart, tightly-focused communications campaigns that make a tangible impact on a company’s reputation. It is also proof that if you are responsive to change, hire intelligently and execute brilliant campaigns, you can be successful for three decades – and beyond!”
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NGINX, Inc., the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany. Firefly will work in partnership with PAN Communications in the US and PR Deadlines in Australia to cover NGINX’s priority regions.
Firefly will increase NGINX’s brand awareness across all three European markets, with the agency set to handle media relations activity including press relations, speaker programs, awards, and news hijacking. Firefly will also manage analyst relations activities, directly supporting the lead pipeline.
Claire Walker, CEO and founder of Firefly added: “It’s rare to work with a company that affects so many people, but is so modest about its achievements. The simple fact that over half of all global web traffic touches NGINX code at some stage is mind-blowing, but we’re also looking forward to getting down into the technology and delving into the world of containers, microservices and making NGINX’s story front-of-mind with its prospects everywhere.”
“Through our open source roots, NGINX has incredible brand recognition and we’ve been achieving rapid growth, especially in the EMEA region. We needed to find the right agency to partner with us for the next stage of our business,” said Jesica Church, NGINX Director of Brand and MarCom. “With strong experience in multiple markets to help execute our initiatives, Firefly is already helping NGINX expand our voice in the tech landscape.”
NGINX powers two thirds of the world’s busiest sites and applications including Buzzfeed, Instagram, Netflix, Pinterest and SoundCloud. The NGINX open source project started in 2002 and was formally created as a company in 2011. Since then, it has achieved 100 percent year-on-year growth for four straight years and has recently raised $43m in Series C funding to help accelerate its mission to digitally transform the enterprise and modernise applications. Today, millions of innovators choose NGINX and NGINX Plus for delivering their sites and applications with performance, reliability, security and scale.
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