Niall O’Malley talks to Claire Walker about joining Firefly in 2002 and his time organising press events and liaising with venues via fax. Whereas he believes these events (and faxing) are very much things of the past, Niall addresses a growing disenchantment with new media and the possibility of a swing back to traditional media. With the likes of Facebook, LinkedIn and Twitter going public, and having to find new revenue streams, Niall expects to see an increase in the amount of unsolicited content. With all this noise, he believes there will still be a need for clean, reliable, authoritative journalism.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information