Firefly has just wrapped up a major project for telematics software provider, Cybit, which recently announced its decision to combine with Masternaut, heretofore, its no. 1 competitor in the market for vehicle tracking and fleet management solutions. The combination of the top two brands creates the industry’s first pan-European telematics stalwart.
Firefly’s remit – which included strategic positioning of the “new Masternaut”, internal and external communications, and pan-regional media relations – was led out of Firefly London and implemented by teams in the UK, France, Germany and Nordics .
The announcement marked an inflection point in both Cybit and Masternaut’s histories as well as the broader industry, which is rapidly consolidating to meet the needs of a geographically distributed customer base. Firefly was appointed for its track record in managing corporate announcements for clients in fast-growth sectors and in delivering the infrastructure to ensure a coordinated, seamless approach across multiple markets.
“We selected Firefly having complete confidence that the team would bring the right level of strategic insight, experience and a no-nonsense approach to this endeavour,” said Bill Henry, group CEO, Masternaut. “It was a very smooth process working with the extended Firefly team across Europe and the results they delivered went above and beyond our expectations.”
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.Get in touch
Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk