In the second of our #firefly25 anniversary video series, Claire Walker speaks to The Red Rocket, otherwise known as Firefly’s head of B2B and Digital Phil Szomszor. Phil voices his opinions on the changing PR environment, recalling his early days chasing journalists around exhibitions and his views on the future of the industry. While Phil confesses he wasn’t “well-equipped” to encourage journalists onto event stands, he has found his groove in the world of digital communications. He has been a PR blogger since 2006 and is widely known as an industry commentator and speaker on the intersection of technology, PR and social media.

Phil Szomszor on the past, the present and the future of PR from FireflyCommsPR on Vimeo.

Our head of business and digital, Phil Szomszor, will be taking part in a CorpComms panel debate entitled “Coping With Social Media Crises” this Thursday morning, which is run in association Precise.

It is part of a series of Precise Exchange breakfast events and will focus on advice for comms professionals on the right tools and approach for dealing with online communications difficulties.

Phil will be on the panel alongside Mark Flanagan (Portland Communications), Nicola Green (Telefonica) and Richard Stokoe (London Fire Brigade). If you would like to attend this event, please contact If you can’t make the event, then you can still follow the action on Twitter by following CorpComms and Precise.

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