Fresh from my inbox at 14.12 today, we have a spectacular example of how to blow your reputation with a couple of typos, a mail merge flop and a completely disengaging email. For someone promoting best practice in Web 2.0, the sender should be able to do better. I leave it to you to follow the link to see who it is….but I bet you won’t bother.


Hi *Fisrtname*,

I wanted to follow up on my email of last week to see if there is any interest in our upcoming webinar looking at Web 2.0 and the potential security threat to the network?

If you’d like to register and for more details, please visit the website by clicking here.

Ki nd regards



The moral of the story is, “get your own house in order first”. Or should that be, “fisrt”?

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information