There’s something satisfyingly symbolic about a new year: a fresh start; a blank page on which to inscribe a long list of self-improving rules and resolutions. Whether giving up chocolate or alcohol, or swapping lie-ins for 6am workouts, it seems no one is free from the ‘new year, new you’ mantra that takes hold each January 1st.

But how often are such punishing promises kept– or even remembered? If January is supposed to be the most depressing month of the year, why are we going out of our way to make it even worse?

That’s why this year, Firefly isn’t advocating the throwing out of the biscuit tin, nor the ditching of post-work drinks on a Friday. Instead, we’ve come up with a list of positive, proactive habits which we think all communications professionals should commit to in 2012. Here they are:


Is it time to shape your reputation?

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