British cyber-safety company SafeToNet has appointed technology marketing communications agency Firefly Communications, and public affairs and media relations agency, PLMR, to handle proactive media and Government relations in the UK. The programme commenced in May 2017.

Following a competitive pitch process, SafeToNet appointed Firefly and PLMR to launch its upcoming app offerings and raise awareness around online safeguarding for UK families, with a blend of media relations, stakeholder engagement and content creation.

“Firefly and PLMR stood out to us. Both agencies demonstrated creativity and enthusiasm, as well as expertise in their respective fields. They understood not just the technology, but also the sensitive topics surrounding online safety and privacy,” said Richard Pursey, CEO and founder of SafeToNet. “The online safety sector is growing, yet many cyber-safety companies are struggling to get the right balance of safety and privacy. We’re passionate about striking this balance for families and believe that Firefly and PLMR are the right agencies to help us communicate this.”

Claire Walker, CEO and founder of Firefly added: “We were inspired by SafeToNet’s long-term vision for the future of online safety. As a technologist and mother of children who are digitally connected 24/7 I was impressed with how SafeToNet’s technology can accurately flag suspicious activities without compromising anyone’s privacy.”

Oliver Lane, Director of PLMR said: “SafeToNet has developed critically important, cutting-edge technology and it is wonderful that a British business is at the forefront of protecting children and young people online. We are proud to be supporting SafeToNet, and are looking forward to partnering with Firefly to help SafeToNet achieve the success they deserve.”

If, like our senior account manager Tom, you’re a massive Robot Wars fan, then this is going to be right up your street. Enter: Drone Clash.  The website explains that the basic principle is to take down everything that isn’t yours. It’s a battle of sorts, where players test their flying skills while guiding their drones through an obstacle course in hopes of taking the prize. The players and crowd – perhaps more excitingly – get to see the action from the drone’s point of view.

That doesn’t really do it justice though – watch the video here and see the fun for yourself:

Like many great inventions, it’s come from the Dutch, so to take part or watch you’ll need to make your way to Valkenburg in the Netherlands this December. But enter quickly! You need to register your team by 1 May if you want to try and take part. Succes met jouw aanvraag!