We are very pleased to announce that Firefly has been shortlisted by The Digitals Awards in the ‘Charity and Not for Profit Category’ for our work with Give as you Live on The Give as you Live Christmas Campaign.

Give As You Live logo

Celebrating excellence in digital marketing and ecommerce, the Digitals are widely regarded as the awards to win in the digital sector. With heavyweight backing from Econsultancy and new media age – and with a prestigious awards bash in Mayfair on June 27th – being shortlisted for The Digitals is a real coup!

For those of you who are not familiar with Give as you Live – where have you been? – a brief reminder:

Give as you Live enables shoppers to raise funds for their chosen charity when making an online purchase through any of the 2,300 affiliated retailers – at no extra cost – making it an absolute no brainer for charities and consumers alike. This revolution in online shopping and charitable giving has a strong social media presence, an excellent customer retention rate and, most importantly, the potential to raise £3.21 bn for charities in 2013.

The Charity & Not for Profit category  promises to be a stiffly fought competition, with Give as you Live facing the likes of Save Our NHS, Wateraid’s ‘The Big Dig’ and the Department of Health’s ‘The Awkward Conversations Project’.

Meanwhile, in terms of PR, Firefly is going toe-to-toe with agencies including Responsys, The Good Agency and Wunderman London.

As both Firefly and Give as you Live continue to go from strength to strength, we will of course report back on our successes – long may they continue.


This post was written by Charlotte.

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