YummyPets, the leading social network for pets, has appointed Firefly to handle its UK launch.

Already extremely popular in France, with over 150,000 French speaking members, 50,000 in the rest of the world and 600 brands and organisations interacting on the site, Firefly was tasked to introduce the site to passionate British pet owners.

Firefly developed a two-phased launch plan aimed to introduce the site in the UK, build awareness and drive sign-ups to the social network.

Firefly is carrying out all media outreach and communications during the launch period, which included a radio day promoting the YummyPets brand with celebrity backing from high profile reality TV stars – Amy Childs and Gabriella Ellis, in a TOWIE vs. Made in Chelsea stand-off.

YummyPets has been developed exclusively for those who have a love of animals, providing them with a platform that is fun and easy to interact with others on. It also gives users access to a range of useful and targeted pet services. These services include classified pet ads, missing pet notices, vet appointment reminders and memorial pages for loved and lost pets.

Mathieu Chollon, YummyPets co-founder said, “After our success in France, we highlighted the UK as being the next major market to kick-off international roll-out. We selected Firefly following a competitive pitch, because they have the knowledge, expertise and contacts we needed to bring YummyPets to the UK.

Matthieu Glayrouse, YummyPets co-founder said, “We’re hoping to see ourselves become the number one social network for pets in Britain and we’re confident Firefly can help us to achieve this.”

YummyPets launched in the UK in May and has already seen an explosive growth in numbers since being featured in publications such as Wired, Stylist, Huffington Post, The Independent, The Drum, Reveal.co.uk, Pet Gazette and Pocket-Lint.