The digital effect on our nationals

The digital effect on our nationals

Charlotte Stoel

Charlotte Stoel

Back in July, I wrote a post on The Times’ decision to charge for online content. Today, it’s been announced that visits to the website have fallen by 87%. According to figures on the BBC, the Times Online has registered 2.7m unique users last month compared to its 21m unique users per month earlier in the year.

This, coupled with the story that claims newspapers are set to vanish by 2020, shows our nationals are in for some changes. The internet has already had quite an impact on our papers and leads us to question what’s on the horizon. At this point, it is hard to know what to expect but I find it hard to envisage other nationals putting up a paywall. Let's wait and watch this space...

This post was written by Charlotte.

Share this story:

Read more from the blog

Blog

The rise of technology in sport

Back in July, I wrote a post on The Times’ decision to charge for online content. Today, it’s been announced that visits to the website have fallen by 87%. According to figures on the BBC, the Times Online has registered 2.7m unique users last month compared to its 21m unique users per month earlier in […] ...Read more

Megan Dennison
Megan Dennison
Blog

Communicating in an economic downturn - a delicate matter

Back in July, I wrote a post on The Times’ decision to charge for online content. Today, it’s been announced that visits to the website have fallen by 87%. According to figures on the BBC, the Times Online has registered 2.7m unique users last month compared to its 21m unique users per month earlier in […] ...Read more

Rebecca Graham
Rebecca Graham
Blog

PR messaging lesson: The power of 'shock value'

Back in July, I wrote a post on The Times’ decision to charge for online content. Today, it’s been announced that visits to the website have fallen by 87%. According to figures on the BBC, the Times Online has registered 2.7m unique users last month compared to its 21m unique users per month earlier in […] ...Read more

Charlotte Stoel
Charlotte Stoel

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information