The power of video content for PR

The power of video content for PR

Sophie Goodwin

Sophie Goodwin

Furthering our case for developing client content in video format, we were pleased to see that the number of online videos viewed in the UK has risen by 37% over the last year.

The research, undertaken by ComScore, labels YouTube the most popular site for Brits to view videos, with a whopping 2.5bn videos being viewed in February alone! Interestingly the BBC was the second most popular video destination reaping in 140m views.

Our video of Phoenix Trading's founder discussing the benefits of direct selling for mums made it onto The Independent's website as 'the editor's choice'.  We’re also filming PR video content involving Xerox tomorrow so watch this space...

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Discussion

  1. It’s true more and more people want video content nowadays. But it can be expensive to create and sometimes the client doesn’t realise this :s Good post!

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