The PR power in Twitter?

The PR power in Twitter?

Ana Mangahas

Ana Mangahas

A slambook looks innocent enough: a simple notebook with a series of questions (What is your favourite colour? Who is your favourite actor? What is your favourite subject?), passed around by the owner to his/her classmates for them to fill out. Many a rainy lunch hour in my American sixth grade* class was spent poring over slambooks, reading others’ entries and comparing your own. There were less innocent Q&As, too (Who do you hate at school? Who is the ugliest in our class?), which made for more interesting reading, even if doing so did prick your conscience.

Slambooks were good for another thing, and that was spreading rumours about someone you didn’t like. The slambook was the paper-and-pen precursor to Facebook and in my view, also shares something in common with the more grown-up Twitter. That is to say, neither is a particularly reliable source for the truth with a capital “T”, but their allure is powerful to those seeking information or bite-sized entertainment.

Take super-injunctions. The official headlines have made for good tube reading, but as we all know, the real action was to be found in the Twittersphere. For within Twitter was “the truth” in all its surgically abbreviated, gasp-inducing glory, inviting discussion on- and offline, thus recycling the proclamations thousands of times over.

PRs say if you repeat messages frequently enough, the messages will sink in – and therein lies the danger and the opportunity of Twitter as a part of any PR campaign. Veracity is the more important issue, because as fun as social media is, it often makes us work at twice as hard to find “the Truth”.

*11-12 year olds

Share this story:

Read more from the blog

Blog

SAG-AFTRA Strikes and the Ripple Effect on AI Adoption

The influence of the recent SAG-AFTRA strikes extends far beyond pay. Driven by concerns over fair compensation and working conditions, the strikes have highlighted broader issues surrounding the relationship between technology (AI in particular) and labour. ...Read more

Emily Royle
Emily Royle
Blog

From potato to progress: Addressing communication breakdowns

Miscommunication and misunderstanding are part and parcel of life. They happen often, and if corrected in good time, no big deal. But what happens when there’s a communication breakdown that is left unaddressed? The relationship breaks down too. ...Read more

Charlotte Stoel
Charlotte Stoel
Blog

Pan-European PR: It’s so much more than translation

We often consider translation to be at the heart of communicating across borders - but Pan-European PR is so much more. ...Read more

Megan Hogg
Megan Hogg

Add a comment

Time limit exceeded. Please complete the captcha once again.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information