Thorntons appoints Firefly Scotland for Login2Law launch

Thorntons appoints Firefly Scotland for Login2Law launch

Firefly news team

Firefly news team

After a competitive tendering process, Firefly Scotland has been appointed to launch a new online legal service, Login2Law which is backed by Thorntons, one of Scotland’s longest established legal firms. Through Login2Law, Thorntons is the first and only legal practice offering both online legal advice and integrated documentation in Scotland.

“We are confident that Firefly will help to raise awareness of the extensive range of legal services offered by Login2Law, such as prenups, wills, employment law and property services and demonstrate the ease and efficiencies in time and money,” said Karen Waterston, Director of Marketing and Business Development at Thorntons. “Firefly will help us build understanding amongst target groups of potential clients about online legal services as a viable alternative to the traditional way in which legal services are delivered. We were impressed by Firefly’s proactive approach and its creative campaign ideas.”

Firefly’s first task will be to launch Login2Law for prenup agreements as we head into wedding season, with the upcoming Royal Wedding to be held in Edinburgh in July, and will then deliver an ongoing campaign to drive potential clients to the website and encourage them to utilise the online services for wills, employment contracts, leases and tenancy agreements. Thorntons will work in partnership with YouGov’s new Scotland focus to run quarterly campaigns, drawing attention to the need for sourcing proper legal documentation, backed up by professional legal advice.

[caption id="attachment_3215" align="aligncenter" width="200"] Karen Waterston[/caption]

Share this story:

Read more from the blog

Blog

Is AI compromising our curiosity?

As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more

Selina Jardim
Selina Jardim
Technology

Cracking the communication code in technology

Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more

Sameer Jama
Sameer Jama
Blog

How Barbie’s reputational overhaul painted the world pink

Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more

Alexandra Kourakis
Alexandra Kourakis

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information