To charge or not to charge

To charge or not to charge

Charlotte Stoel

Charlotte Stoel

A few days ago I clicked onto the Times website to retrieve a digital copy of an article that I had spotted in the paper that morning. Unfortunately for me, the message requesting payment appeared. We all knew this was going to happen, as The Times had announced this back in March and is the first national paper to charge for online content.

However, if others are thinking of doing the same, it may be worth considering results from a recent YouGov survey. The report reveals that 60% are willing to pay for a quality newspaper and only 2% were prepared to pay for the same content online.  So, how much of a gamble is it to charge for your online content when readers know they can get similar content elsewhere for free ?

We’ll be watching closely to see how The Times gets on and if other major national papers will follow suit.

This post was written by Charlotte.

Share this story:

Read more from the blog

Blog

Is AI compromising our curiosity?

As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more

Selina Jardim
Selina Jardim
Technology

Cracking the communication code in technology

Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more

Sameer Jama
Sameer Jama
Blog

How Barbie’s reputational overhaul painted the world pink

Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more

Alexandra Kourakis
Alexandra Kourakis

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information