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A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
While many PRs are accustomed to proof reading work, or having their own work proofread to eliminate and avoid using these kinds of phrases, some do get missed. Thankfully however, Buzzsaw is helping combat the buzzword epidemic.
The free tool automatically identifies buzzwords in PR content to ensure the final product is journalist-ready and guff-free. The creators built the buzzword database by asking thousands of journalists for examples of PR terms that make them shudder, and journalists can submit words any time by email – so you can feel confident all the nasties will be picked up.
How does it work, you say? Simply copy and paste your content into the box on the website, hit ‘buzz it’ and the tool will check your copy against its buzzword database, striking through any blacklisted words in your copy. Once done, you can edit your words accordingly and distribute your perfect content! Try it out for yourself!
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
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