PR Tool of the month: Buzzsaw

PR Tool of the month: Buzzsaw

Firefly HQ

Firefly HQ

JargonSince discovering Financial Times journalist Lucy Kellaway’s Guffipedia we’ve been keen spotters of company buzzwords. From ‘chief pollinator’ and ‘cognitive walkthrough’ to ‘solutioneering’ and ‘sweat the footprint’, there’s plenty of offending words and phrases that are a complete turn off to journalists in PR writing.

While many PRs are accustomed to proof reading work, or having their own work proofread to eliminate and avoid using these kinds of phrases, some do get missed. Thankfully however, Buzzsaw is helping combat the buzzword epidemic.

The free tool automatically identifies buzzwords in PR content to ensure the final product is journalist-ready and guff-free. The creators built the buzzword database by asking thousands of journalists for examples of PR terms that make them shudder, and journalists can submit words any time by email – so you can feel confident all the nasties will be picked up.

How does it work, you say? Simply copy and paste your content into the box on the website, hit ‘buzz it’ and the tool will check your copy against its buzzword database, striking through any blacklisted words in your copy. Once done, you can edit your words accordingly and distribute your perfect content! Try it out for yourself!

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