

Blog
How to navigate pan-European influencer relations
Since discovering Financial Times journalist Lucy Kellaway’s Guffipedia we’ve been keen spotters of company buzzwords. From ‘chief pollinator’ and ‘cognitive walkthrough’ to ‘solutioneering’ and ‘sweat the footprint’, there’s plenty of offending words and phrases that are a complete turn off to journalists in PR writing. While many PRs are accustomed to proof reading work, or […] ...Read more