Tool of the Month: BuzzSumo

Tool of the Month: BuzzSumo

Eleanor Frere

Eleanor Frere

It’s been on the market a little while now and we’re sure you’ve heard of it (for the savvier amongst you, are already even using it). Still, we feel that BuzzSumo hasn’t quite got the credit it deserves –now tipped by some to be one of THE business tools for 2019, we thought we should help it get a little more recognition.

So then, what is BuzzSumo?

Well, BuzzSumo offers a number of different services, with the overall aim of ensuring that you can most effectively optimise that all-important new marketing strategy for 2019.

Who’s talking about your brand and sharing your content? What are visitors most interested in on your website? BuzzSumo is first and foremost a monitoring tool but there is a lot more it can do. Wish to find out the most talked-about trends and topics in your industry, what kind of content your target audience wants and which influencers you should be in contact and building relationships with? BuzzSumo provides you with a full overview and analysis. Moreover, and perhaps more importantly, it also helps give real insight into what your competition is up to.

With this greater understanding, you should be much better equipped to create a great marketing strategy that you now know is guaranteed to perform.

If you’re not already, it may well be time to give it a go.

 

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