Tool of the Month: Done with Chrome? Find a new home for the Brave

Tool of the Month: Done with Chrome? Find a new home for the Brave

Christian Sharp

Christian Sharp

The privacy war has been one of the slowest revolutions in the 21st century: the Snowden revelations weren’t enough, Wikileaks didn’t do it, but the vast and ongoing data breaches have begun to effect a change – starting with Ashley Madison and ending with … well, it hasn’t ended yet, although almost every major platform has experienced one or another kind of data breach.

As a result, people are slowly starting to take privacy more seriously and one consequence of this is that there has been a slow erosion in the number of consumers using the major social and browsing platforms like Facebook and services from the likes of Google.

Unfortunately, we’ve only just found an alternative to our go-to browser of choice, Chrome. Brave offers fast browsing speeds – equal to or better than Chrome – with no weird functionality, just plain and simply surfing.

But under the hood, Brave gives you the opportunity to stay private. On one side of the URL bar, clicking one icon allows you to turn on ad blocking, avoid tracking cookies, encrypt your connection and run scripts – or not. It’s as simple as flicking a switch, and Brave also boasts a host of features from importing bookmarks (phew) to integration with Tor functionality for privacy pros.

So if you’re concerned, or just fancy a change, check it out.

If you’d like to read more from Firefly and stay in touch, please click here to sign up: https://fireflycomms.com/newsletters/

Share this story:

Read more from the blog

Blog

Is AI compromising our curiosity?

As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more

Selina Jardim
Selina Jardim
Technology

Cracking the communication code in technology

Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more

Sameer Jama
Sameer Jama
Blog

How Barbie’s reputational overhaul painted the world pink

Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more

Alexandra Kourakis
Alexandra Kourakis

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information