What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
Talking. Some might say it’s what marketers do best, but all too often it can be a source of stress and anxiety. Public speaking, recording podcasts, sitting on panel debates – all of these require calm nerves and steady delivery, free from ums, errs and talkingtooquicklyaswetendtodowhenwe’rereallynervous.
We can’t all take on a ‘real’ speaking coach (although if you are interested, I’d wholeheartedly recommend the wonderful Elke Smith), but now there’s a digital alternative. Gweek is an app for Android and iOS that analyses your speech patterns – the pauses, the mixed-up words, the speed at which you speak – and offers you hints and tips to help you improve. It records a minute of your speech through your phone, then shows you how to improve, as well as offering tips on how to improve your argument, stay authentic and sharpen your visual communication.
The initial analysis is free, and there’s a small monthly fee (£6.49) thereafter. So, if you want to know where you stand compared to Benedict Cumberbatch or Jeremy Corbyn’s speech skills, give it a go!
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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