Tool of the month: Find the perfect picture with Pexels

Tool of the month: Find the perfect picture with Pexels

Hollie Abbott

Hollie Abbott

As much as we love content writing at Firefly HQ, we understand that to really make a piece pop, you’re going to need some killer stock imagery.

Pictures are important in helping to boost those engagement stats. Adding images to your tweets can generate 150% more retweets than those without, whilst Facebook posts that include pictures will receive twice as much engagement than text-only posts.

We’ve all been there, trailing through pages and pages of Google images under the search terms “edgy marketing pictures” or “abstract artsy photography”, wasting hours of time we don’t have and what’s the outcome? You can never find the right image; the photo looks like it’s been taken on a Nokia 6120 or you have to ask permission from the photographer to use it.

Luckily, there’s a solution! Enter, Pexels: a stock image website which allows you to search through over 30,000 stock images, all in high quality. And the best thing about it? All of the images are free to use! Whether it’s for your client’s blogpost, website or Facebook cover photo, all images on the site are covered under the Creative Commons Zero (CC0) license, so no attribution is required (although Pexels like it if you mention them).

Just like Google Images, you can use the search bar if you have something specific in mind or you can browse through a plethora of categories, including my favourite, photos organised by colour.

Perhaps you need a bit more inspiration? Pexels also has a chrome extension to transform and brighten-up your chrome browser with a different stock image every time you open a new tab.

Whatever your preference, Pexels probably has it!

Share this story:

Read more from the blog

Blog

Three tips to avoid a PR setback damaging your company reputation

The RFU and BA recently experienced a reputational setback. What lessons can be learned on how to avoid damaging your company's reputation? ...Read more

Megan Hogg
Megan Hogg
Blog

Is the metaverse really the future of communications?

Talk of the metaverse is everywhere, but what are the implications of its development on the future of communications? ...Read more

Ben Brigham
Ben Brigham
Blog

Demonstrating the value of PR through difficult economic times

As much as we love content writing at Firefly HQ, we understand that to really make a piece pop, you’re going to need some killer stock imagery. Pictures are important in helping to boost those engagement stats. Adding images to your tweets can generate 150% more retweets than those without, whilst Facebook posts that include […] ...Read more

Charlotte Stoel
Charlotte Stoel

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information