Tool of the month: The right light

Tool of the month: The right light

Charlotte Stoel

Charlotte Stoel

Winter is coming, the days are getting darker earlier and that can make us feel a little miserable at times. It can hit people hard, with some suffering from Seasonal Affective Disorder (SAD), which impacts concentration, personal effectiveness and energy levels. Not good for our wellbeing, and not good for business.

Natural light is always the best answer. A study found that workers sat by a window received 173% more white light exposure during work hours and slept 46 minutes more (on average) each night. But with shorter days on the horizon, a thought to other solutions is very worthwhile. The Independent recently compiled this great list of SAD lamps which provides light therapy for those suffering the winter blues.

We usually pick one great tool for you, but this month we encourage you to give some thought to the light around you and take inspiration from the Independent’s list.

Share this story:

Read more from the blog

Blog

Is AI compromising our curiosity?

As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more

Selina Jardim
Selina Jardim
Technology

Cracking the communication code in technology

Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more

Sameer Jama
Sameer Jama
Blog

How Barbie’s reputational overhaul painted the world pink

Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more

Alexandra Kourakis
Alexandra Kourakis

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information