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The future of green tech: What’s on the horizon?
Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more
When a new technology arises, we like to think that it will change something for the better. Take Facebook, for example. When the social media first came about, the idea was that it would connect us to our friends and family members, solving the issue of maintaining long-distance relationships. No one really expected the impact it would actually have 14 years after it first went live – from hosting inauthentic accounts and pages, to the Cambridge Analytica controversy.
Facebook isn’t the first technology to have an unexpected negative impact and it won’t be the last either. But what if we could predict whether a piece of technology will be disruptive?
That’s where Ethical OS comes in. It’s essentially a toolkit that helps you to see where the potential risks are in a new technology, product or feature. The toolkit looks at eight risk zones, such as addiction and surveillance, and provides a checklist comprised of questions and scenarios to consider the long-term impact of the tech that you’re building.
So, next time you come up with a brand-new piece of tech, try running it past the Ethical OS first to see if it’s really worth following through – it could save a part of society (and your reputation!).
Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more
Cancel culture has the potential to ruin a company's reputation. Can a strong leadership reputation make companies resilient to its effects? ...Read more
Lessons that PRs can learn from the early, all-encompassing Christmas build up when pitching to the media – ask yourself, is it too early? ...Read more
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