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Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
When a new technology arises, we like to think that it will change something for the better. Take Facebook, for example. When the social media first came about, the idea was that it would connect us to our friends and family members, solving the issue of maintaining long-distance relationships. No one really expected the impact it would actually have 14 years after it first went live – from hosting inauthentic accounts and pages, to the Cambridge Analytica controversy.
Facebook isn’t the first technology to have an unexpected negative impact and it won’t be the last either. But what if we could predict whether a piece of technology will be disruptive?
That’s where Ethical OS comes in. It’s essentially a toolkit that helps you to see where the potential risks are in a new technology, product or feature. The toolkit looks at eight risk zones, such as addiction and surveillance, and provides a checklist comprised of questions and scenarios to consider the long-term impact of the tech that you’re building.
So, next time you come up with a brand-new piece of tech, try running it past the Ethical OS first to see if it’s really worth following through – it could save a part of society (and your reputation!).
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
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