Tool of the Month: WorldBrain

Tool of the Month: WorldBrain

Christian Sharp

Christian Sharp

“I’m sure I saw that somewhere…”

One of the cornerstones of successful marketing is research – and perhaps more importantly, turning research into understanding and knowledge. However, it’s all too easy to get overwhelmed with the deluge of stuff, gubbins and general noise online, and lose track of the one Chrome tab that contained a crucial gem of insight.

Ever since it was discontinued in 2011, we’ve been searching for a replacement for Google Desktop. We’ve recently come across a promising – and still evolving – product called WorldBrain. This chrome plugin indexes your search history, Evernote and Pocket files, offering a superfast way to search through them. In time, we’re promised fast email searching and more.

All data is stored locally on your computer, so you don’t have to worry about privacy – although you should be careful that WorldBrain will also gobble up your lunchtime browsing history. However, compared to the frustration of a weaker marketing strategy because you couldn’t ‘re-find’ a piece of inspiration, the risk of flashing your next holiday destination at your boss is far outweighed by the benefits!

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