Tool of the Month: WorldBrain

Tool of the Month: WorldBrain

Christian Sharp

Christian Sharp

“I’m sure I saw that somewhere…”

One of the cornerstones of successful marketing is research – and perhaps more importantly, turning research into understanding and knowledge. However, it’s all too easy to get overwhelmed with the deluge of stuff, gubbins and general noise online, and lose track of the one Chrome tab that contained a crucial gem of insight.

Ever since it was discontinued in 2011, we’ve been searching for a replacement for Google Desktop. We’ve recently come across a promising – and still evolving – product called WorldBrain. This chrome plugin indexes your search history, Evernote and Pocket files, offering a superfast way to search through them. In time, we’re promised fast email searching and more.

All data is stored locally on your computer, so you don’t have to worry about privacy – although you should be careful that WorldBrain will also gobble up your lunchtime browsing history. However, compared to the frustration of a weaker marketing strategy because you couldn’t ‘re-find’ a piece of inspiration, the risk of flashing your next holiday destination at your boss is far outweighed by the benefits!

Share this story:

Read more from the blog

Blog

Is AI changing the way we search?

“I’m sure I saw that somewhere…” One of the cornerstones of successful marketing is research – and perhaps more importantly, turning research into understanding and knowledge. However, it’s all too easy to get overwhelmed with the deluge of stuff, gubbins and general noise online, and lose track of the one Chrome tab that contained a […] ...Read more

Megan Dennison
Megan Dennison
Blog

How your attitude to sales impacts reputation

Those who are responsible for sales have a huge impact on business success. Building a strong sales reputation is therefore crucial. ...Read more

Claire Walker
Claire Walker
Blog

Celebrating the human influence in reputation shaping

Whilst AI can be a useful PR tool, the human element should always remain central to any PR campaign. ...Read more

Alexandra Kourakis
Alexandra Kourakis

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information