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February has been a busy month for events, with Firefly supporting clients at a range of trade shows, including Mobile World Congress in Barcelona, Embedded World in Nuremburg and BVE in London. Firefly also attended Cloud Expo Europe at ExCeL London to capture views in the form of vox-pops on what is driving cloud adoption.
It seems that marketing and PR leaders have mixed views on trade shows. Some would say they’re expensive, time-consuming to organise and arguably have less media appeal than they used to. Many would-be attendees (and journalists) have the best intentions of attending, but the time commitment (trade shows are rarely in accessible locations) means that they drop out at the last moment.
So, why do it?
Well, good trade shows provide an opportunity to get thousands of prospects and buyers under one roof. To reach that many people with other marketing tactics would take months and months of work, compared to a two-day trade show hit. They provide the opportunity to engage in speaker opportunities and enable your executives to demonstrate expertise and thought leadership. They also provide the opportunity to develop compelling digital content, which can be used during and after the event.
Here are our top tips to get the most out of exhibiting at a trade show.
If you’re looking for more tips or support with your next trade shows, please get it touch – email us at hello@fireflycomms.com or call 0203 170 8008.
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