Earlier this month, the prestigious PRCA Awards took place in London; with the first ‘Mark Mellor Award for outstanding contribution to the industry’ being awarded to Trevor Morris. Trevor was previously chief executive of The Chime Group and is now a visiting professor of public relations at Westminster University. Here, Trevor talks to Richard Houghton, Firefly’s non-exec director, about the first PR book he co-authored, the launch of PR Week and the funniest moments in his PR career.