Earlier this month, the prestigious PRCA Awards took place in London; with the first ‘Mark Mellor Award for outstanding contribution to the industry’ being awarded to Trevor Morris. Trevor was previously chief executive of The Chime Group and is now a visiting professor of public relations at Westminster University. Here, Trevor talks to Richard Houghton, Firefly’s non-exec director, about the first PR book he co-authored, the launch of PR Week and the funniest moments in his PR career.
Earlier this month, the prestigious PRCA Awards took place in London; with the first ‘Mark Mellor Award for outstanding contribution to the industry’ being awarded to Trevor Morris. Trevor was previously chief executive of The Chime Group and is now a visiting professor of public relations at Westminster University. Here, Trevor talks to Richard Houghton, […] ...Read more
Those who are responsible for sales have a huge impact on business success. Building a strong sales reputation is therefore crucial. ...Read more
Whilst AI can be a useful PR tool, the human element should always remain central to any PR campaign. ...Read more
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