A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
Most PR campaigns are integrated, so how do you evaluate the effectiveness of social media, such as a corporate blog, when typical AVE evaluation is no longer viable?
[caption id="attachment_1864" align="alignnone" width="300"] View stats from my bit.ly account[/caption]
Many of you will know bit.ly as a tool to shorten URLs for use on Twitter and other similar sites, but it is also an incredibly useful tool that can help you evaluate the effectiveness of your social media campaigns, providing you with instant feedback in the form of graphs and statistics – and even better it’s free.
Bit.ly is incredibly simple to use. It allows you to track the unique user-level aggregate links, view complete, real-time traffic and referrer data, as well as location and metadata. You can also link up your Bit.ly account with applications like Tweetdeck, and because it filters links to check for spam, suspected phishing scams, malware, and other objectionable content, it is safe to use.
Put simply, you can
Also, another bonus of Bit.ly links is they won’t break in emails and they never expire – so get blogging and tracking!
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
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