Using bit.ly to show PR value

Using bit.ly to show PR value

Sophie Goodwin

Sophie Goodwin

Most PR campaigns are integrated, so how do you evaluate the effectiveness of social media, such as a corporate blog, when typical AVE evaluation is no longer viable?

[caption id="attachment_1864" align="alignnone" width="300"]stats from my bit.ly account View stats from my bit.ly account[/caption]

Many of you will know bit.ly as a tool to shorten URLs for use on Twitter and other similar sites, but it is also an incredibly useful tool that can help you evaluate the effectiveness of your social media campaigns, providing you with instant feedback in the form of graphs and statistics – and even better it’s free.

Bit.ly is incredibly simple to use.  It allows you to track the unique user-level aggregate links, view complete, real-time traffic and referrer data, as well as location and metadata. You can also link up your Bit.ly account with applications like Tweetdeck, and because it filters links to check for spam, suspected phishing scams, malware, and other objectionable content, it is safe to use.

Put simply, you can

  • Track the amount of people that have clicked on your link
  • View the geographical location of your audience
  • See the amount of times your link has been replicated and where e.g. on Facebook, Twitter etc
  • View your click-through rates
  • Easily share your bit.ly links via Twitter, Gmail, Facebook, and your default email client. You can also use the bit.ly info bookmarklet to share a link while you are on a page

Also, another bonus of Bit.ly links is they won’t break in emails and they never expire – so get blogging and tracking!

Share this story:

Read more from the blog

Blog

A changing landscape: Building reputations amid shrinking media pools 

Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more

Claire Walker
Claire Walker
Blog

Step forward with year-round inclusive PR campaigns this Pride Month

How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more

Megan Hogg
Megan Hogg
Tech News

Summer is here, and so are our top tech news stories of the month

Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more

Georgia Dallas
Georgia Dallas

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information