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A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
In the fourteenth interview of our #firefy25 anniversary series, Andy Rogers, director of communications at CEDR (the Centre for Effective Dispute Resolution), and former Firefly, speaks to Claire Walker about the past, present and future of PR. Andy discusses the need for collaboration with journalists in the modern era of PR, rather than the 'Russian roulette' approach of old, whether the office phone will survive and how having a groundswell of supporters will be an essential part of campaigns of the future.
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
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