Claire Walker talks to former Firefly, Ashley Scott, about the past, present and future of PR. Ashley reflects on the changing nature of media relations and the importance of building relationships with journalists, as opposed to the old method of mass press release distribution, which resulted in stacks of coverage (times have definitely changed).
Ashley also discusses the opportunities and challenges of today's many customer touch points and working closely with Virgin Media's social media team to make sure messages are consistent.
We’ve reached that time of year where everyone is just about focussed on the new year ahead, already thinking about their New Year’s resolutions in the hope that this is the year they’ll be able to stick to them longer than a few weeks. We hear the phrase, ‘New year, new me’, as we make […] ...Read more
How many times have we uttered these words in defeat during the festive season? After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. Well, if you believe the AI industry’s announcements, come the new […] ...Read more
LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. Once purely a place to find and list jobs, as well as connect with peers, the platform has morphed into something more akin to Instagram, or Facebook. It’s no longer just a professional networking site, but a social media […] ...Read more
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