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The powerful comms combo between strategy and creativity
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
Austin talks to Claire about the importance of honest consultancy (certainly not a given in the PR industry) and why “giving it to clients straight” is vital.
He also explains why KPI setting by “number of interviews” or “number of coverage clippings” is redundant and why he feels there is a need for a more strategic approach.
Austin has been with Firefly for almost two years and previously worked at other agencies in London and Bath, Somerset.
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
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Anonomous User
Very insightful interview by Austin Brailey!! Very well media trained 🙂
PR fan
Very well thought out and eloquently put – what a young gun rising star in PR!
Charlotte
I 100% agree about not working in a silo. You achieve the best business results for clients when you’re seen as an extension to the marketing team