#Firefly25 interview: Austin Brailey, senior account manager, B2B team

#Firefly25 interview: Austin Brailey, senior account manager, B2B team

Firefly HQ

Firefly HQ

Austin talks to Claire about the importance of honest consultancy (certainly not a given in the PR industry) and why “giving it to clients straight” is vital.

He also explains why KPI setting by “number of interviews” or “number of coverage clippings” is redundant and why he feels there is a need for a more strategic approach.

Austin has been with Firefly for almost two years and previously worked at other agencies in London and Bath, Somerset.

Share this story:

Read more from the blog

Blog

The future of green tech: What’s on the horizon?

Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more

Allison Kroll
Allison Kroll
Blog

Can a strong leadership reputation make a company resilient to cancel culture?

Cancel culture has the potential to ruin a company's reputation. Can a strong leadership reputation make companies resilient to its effects? ...Read more

Eve Smart
Eve Smart
Blog

Pitching lessons from the Christmas build up

Lessons that PRs can learn from the early, all-encompassing Christmas build up when pitching to the media – ask yourself, is it too early? ...Read more

Rebecca Graham
Rebecca Graham

Discussion

  1. Very insightful interview by Austin Brailey!! Very well media trained 🙂

  2. Very well thought out and eloquently put – what a young gun rising star in PR!

  3. I 100% agree about not working in a silo. You achieve the best business results for clients when you’re seen as an extension to the marketing team

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information