Claire Walker talks to former Firefly and current director of communications at Absolute Radio, Cat Macdonald.
Cat looks back at her time spent creating physical coverage books and using a ruler to measure the size of newspaper coverage when she first started in the industry. She explains how social media, as we know it today, will change rapidly over the coming years and why it will be a big challenge for the PR industry to keep up.
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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