#Firefly25 interview: Fiona Hughes, head of Firefly’s consumer practice

#Firefly25 interview: Fiona Hughes, head of Firefly’s consumer practice

Firefly HQ

Firefly HQ

In the latest interview of our #firefly25 anniversary video series, head of our consumer practice Fiona Hughes (@sohoPRgirl) reflects on the ways consumer PR has changed over the years.  Fiona started her PR career at Firefly posting ‘trannies’ and press packs to journalists, she then spent a decade touring small independent and big international agencies before being  talent-spotted and tempted to boomerang back to  Firefly as part of the senior management team in 2011.

Share this story:

Read more from the blog

Blog

Three tips to avoid a PR setback damaging your company reputation

The RFU and BA recently experienced a reputational setback. What lessons can be learned on how to avoid damaging your company's reputation? ...Read more

Megan Hogg
Megan Hogg
Blog

Is the metaverse really the future of communications?

Talk of the metaverse is everywhere, but what are the implications of its development on the future of communications? ...Read more

Ben Brigham
Ben Brigham
Blog

Demonstrating the value of PR through difficult economic times

In the fourth interview for our #firefly25 anniversary video series, head of our consumer practice Fiona Hughes (@sohoPRgirl) reflects on the ways consumer PR has changed over the years. Fiona started her PR career at Firefly posting ‘trannies’ and press packs to journalists, she then spent a decade touring small independent and big international agencies before being talent-spotted and tempted to boomerang back to Firefly as part of the senior management team, in 2011. ...Read more

Charlotte Stoel
Charlotte Stoel

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information