#Firefly25 interview: Fiona Hughes, head of Firefly’s consumer practice

#Firefly25 interview: Fiona Hughes, head of Firefly’s consumer practice

Firefly HQ

Firefly HQ

In the latest interview of our #firefly25 anniversary video series, head of our consumer practice Fiona Hughes (@sohoPRgirl) reflects on the ways consumer PR has changed over the years.  Fiona started her PR career at Firefly posting ‘trannies’ and press packs to journalists, she then spent a decade touring small independent and big international agencies before being  talent-spotted and tempted to boomerang back to  Firefly as part of the senior management team in 2011.

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