#Firefly25 interview: Gareth David, director of Cubitt Consulting

#Firefly25 interview: Gareth David, director of Cubitt Consulting

Firefly HQ

Firefly HQ

Gareth casts his mind back to 1988 when, in his role as a journalist, everything was done over the phone or in person. Claire and Gareth discuss whether email will ever really substitute face to face contact and the importance of PR people remembering "we're in a people business".

Gareth also talks about the fundamental differences between weekday and Sunday papers, which few still truly understand.

Looking to the future, Gareth predicts greater transparency for listed companies as interactive reporting such as webcasting of shareholder meetings becomes a requirement.

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