Claire Walker speaks to current Firefly client, Gill Hawkins, director of marketing communications at Savvis about the past, present and future of PR. Gill talks about the demise of the press conference, the changing nature of the press release and how any agency that doesn't have digital and social as part of their offering is "dead on the water".
Claire Walker speaks to current Firefly client, Gill Hawkins, director of marketing communications at Savvis about the past, present and future of PR. Gill talks about the demise of the press conference, the changing nature of the press release and how any agency that doesn’t have digital and social as part of their offering is “dead on the […] ...Read more
Those who are responsible for sales have a huge impact on business success. Building a strong sales reputation is therefore crucial. ...Read more
Whilst AI can be a useful PR tool, the human element should always remain central to any PR campaign. ...Read more
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