#Firefly25 interview: Gill Hawkins, director of marketing comms at Savvis

#Firefly25 interview: Gill Hawkins, director of marketing comms at Savvis

Firefly HQ

Firefly HQ

Claire Walker speaks to current Firefly client, Gill Hawkins, director of marketing communications at Savvis about the past, present and future of PR. Gill talks about the demise of the press conference, the changing nature of the press release and how any agency that doesn't have digital and social as part of their offering is "dead on the water".

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