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Three tips to avoid a PR setback damaging your company reputation
The RFU and BA recently experienced a reputational setback. What lessons can be learned on how to avoid damaging your company's reputation? ...Read more
Claire Walker speaks to current Firefly client, Gill Hawkins, director of marketing communications at Savvis about the past, present and future of PR. Gill talks about the demise of the press conference, the changing nature of the press release and how any agency that doesn't have digital and social as part of their offering is "dead on the water".
The RFU and BA recently experienced a reputational setback. What lessons can be learned on how to avoid damaging your company's reputation? ...Read more
Talk of the metaverse is everywhere, but what are the implications of its development on the future of communications? ...Read more
Claire Walker speaks to current Firefly client, Gill Hawkins, director of marketing communications at Savvis about the past, present and future of PR. Gill talks about the demise of the press conference, the changing nature of the press release and how any agency that doesn’t have digital and social as part of their offering is “dead on the […] ...Read more
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