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Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
In the latest interview of our #firefly25 anniversary series, Claire speaks to former Firefly, Lee Stone. Lee worked at Firefly in the 90s and then spent many years in Australia's PR industry, before returning home. Lee now works at EE with Mat Sears, another former Firefly. During those early days Lee did not enjoy his many hours standing by the photocopier and fax machine and thinks feature planning is passé as the current environment is so dynamic. Lee believes that although technology is central to our lives, relationships are key and need working on every day.
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
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