Lights, camera, action or no action?
?In the thirteenth interview of our #firefy25 anniversary series, Mat Sears, previously a Firefly employee, and now director of PR and corp comms at EE is interviewed by Claire Walker, Firefly’s founder and CEO. Mat reminisces about the hours needed to pull coverage books together by hand (and actually using them to wedge doors open). He reflects on the huge pressure faced by modern journalists and how he hopes there'll be a lot more opportunity for PRs and journalists to step away from their PCs and interact face-to-face again. ...Read more