A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
In the thirteenth interview of our #firefy25 anniversary series, Mat Sears, previously a Firefly employee - and now director of PR and corp comms at EE - is interviewed by Claire Walker, Firefly’s founder and CEO. Mat reminisces about hours spent pulling together coverage books by hand (and then using them to wedge open doors). He reflects on the huge pressure faced by modern journalists and how he hopes there'll once again be an opportunity for PRs and journalists to step away from their PCs and interact face-to-face.
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
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