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The powerful comms combo between strategy and creativity
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
In the thirteenth interview of our #firefy25 anniversary series, Mat Sears, previously a Firefly employee - and now director of PR and corp comms at EE - is interviewed by Claire Walker, Firefly’s founder and CEO. Mat reminisces about hours spent pulling together coverage books by hand (and then using them to wedge open doors). He reflects on the huge pressure faced by modern journalists and how he hopes there'll once again be an opportunity for PRs and journalists to step away from their PCs and interact face-to-face.
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
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