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The powerful comms combo between strategy and creativity
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
Claire chats to Phil Dorward, former Firefly and current director of PR for the Premier League about the past, present and future of public relations. They discuss whether there is still a role for the press release, if printed nationals will survive another generation and the role of multi channel campaigning in modern PR.
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
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