#Firefly25 interview: Phil Dorward, PR director for the Premier League

#Firefly25 interview: Phil Dorward, PR director for the Premier League

Firefly HQ

Firefly HQ

Claire chats to Phil Dorward, former Firefly and current director of PR for the Premier League about the past, present and future of public relations. They discuss whether there is still a role for the press release, if printed nationals will survive another generation and the role of multi channel campaigning in modern PR.

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