Firefly founder and CEO Claire Walker interviewed 25 people about the recent history of PR. Alongside research conducted by Firefly of 150 PR professionals, this video explores the qualitative and quantitative outcomes.
What activities and techniques are properly buried in the past and what approaches have evolved and are living on?
Firefly founder and CEO Claire Walker interviewed 25 people about the recent history of PR. Alongside research conducted by Firefly of 150 PR professionals, this video explores the qualitative and quantitative outcomes. What activities and techniques are properly buried in the past and what approaches have evolved and are living on? ...Read more
Those who are responsible for sales have a huge impact on business success. Building a strong sales reputation is therefore crucial. ...Read more
Whilst AI can be a useful PR tool, the human element should always remain central to any PR campaign. ...Read more
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