

Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
Sophie Mackenzie, UK PR, marketing and comms manager at ValueClick talks to Claire Walker about the past, present and future of PR. Sophie reflects on how companies used to constantly vie for coverage in national newspapers but how PR is now measured by different criteria, such as companies wishing to measure the amount of traffic driven to their website as a result of PR efforts.
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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