#Firefly25 interview: Sophie Mackenzie, UK PR and comms manager at ValueClick

#Firefly25 interview: Sophie Mackenzie, UK PR and comms manager at ValueClick

Firefly HQ

Firefly HQ

Sophie Mackenzie, UK PR, marketing and comms manager at ValueClick talks to Claire Walker about the past, present and future of PR. Sophie reflects on how companies used to constantly vie for coverage in national newspapers but how PR is now measured by different criteria, such as companies wishing to measure the amount of traffic driven to their website as a result of PR efforts.

 

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