Blog
The future of green tech: What’s on the horizon?
Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more
Sophie Mackenzie, UK PR, marketing and comms manager at ValueClick talks to Claire Walker about the past, present and future of PR. Sophie reflects on how companies used to constantly vie for coverage in national newspapers but how PR is now measured by different criteria, such as companies wishing to measure the amount of traffic driven to their website as a result of PR efforts.
Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more
Cancel culture has the potential to ruin a company's reputation. Can a strong leadership reputation make companies resilient to its effects? ...Read more
Lessons that PRs can learn from the early, all-encompassing Christmas build up when pitching to the media – ask yourself, is it too early? ...Read more
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