Vimeo brings in Firefly to handle its European PR

Vimeo brings in Firefly to handle its European PR

Fiona Hughes

Fiona Hughes

We were delighted to announce last week, that Vimeo will become Firefly Communications’ latest consumer client, as we expand our consumer practice.

Firefly will be utilising its pan-European network to service the account – with the hub operating from London, and the network running across Firefly France, Firefly Germany and our sister agency in Spain.

The story was covered by several industry publications, including The Drum and Gorkana; we replicate the Gorkana story here:

Published: Tuesday, 13 March 2012, 11:42am 

Vimeo win for Firefly
Vimeo has brought in Firefly to handle its European PR

Firefly Communications has been brought in by video sharing website Vimeo to handle its European PR following a five-way pitch.

The agency has been briefed to build consumer awareness of the brand via tech, lifestyle and consumer titles. It will also continue to communicate with the brand's heartland creative audience.

The team will also build on the momentum from Mobile World Congress 2012, helping Vimeo to be recognised by other potential brand partners and localise its global reach to different markets.

The account will be led by Fiona Hughes, head of consumer Europe at Firefly in London, with support from European agencies in Paris, Munich and Madrid.

The team will report to Vimeo's marketing comms director, Deborah Szajngarten, and European PR lead, Nikki Thompson.

Deborah said: "Vimeo is a global site that continues to experience tremendous year-over-year growth. We sought out a European agency-partner that could truly aid us in our international communications expansion.

"We needed someone that understood Vimeo's unique culture and could easily assist us in properly localising our global messages. We chose Firefly as our European PR partner because they have a clear understanding of the variety of cultures and countries that make Europe such an interesting and challenging market."

Fiona said: "This pan-European win puts Firefly's new consumer practice firmly on the map. Vimeo is high performing, ambitious, creative and passionate, meaning it has all the ingredients for a brand we're all very excited to be working with.

"Our work for Vimeo will take us right into the heart of what we do best at Firefly Consumer – community engagement and media conversation on and offline."

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